Privacy Policy
Last Updated: January 2026
Ash Hand Racing ("we," "us," "our," or "Company") operates ashhandracing.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, which is dedicated to William Hill betting affiliate content.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our services.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Small data files stored on your device to enhance your browsing experience and track user behaviour.
- Usage Data: Information about how you interact with the Website, including pages visited, time spent, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and improve site performance.
- Affiliate tracking to monitor referrals to William Hill and related betting partners.
- Site improvement and optimisation of user experience.
- Sending newsletters and promotional content (with your consent).
- Complying with legal obligations and preventing fraud.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how users interact with the Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to betting partners and calculate affiliate commissions.
- Marketing Cookies: Allow us to display targeted advertisements and measure campaign effectiveness.
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling certain cookies may affect Website functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Website contains affiliate links to William Hill and other gambling operators. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information. Gambling affiliate links are provided for information purposes only, and we do not control how partner sites collect or use your data.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
- Right to Restrict Processing: Limit how we use your data in certain circumstances.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to processing of your data for marketing purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been breached.
If you are a US resident, you may have rights under applicable state privacy laws (e.g., CCPA for California). Please contact us for more information.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained to process and verify commissions in accordance with partner agreements. You can request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@ashhandracing.com
We will respond to all data subject access requests within 30 days, in compliance with UK GDPR requirements.